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Not an Advertising Strategy, Just Pure Ad Fun: Nolan’s Cheddar
A board of European television ad gurus has awarded the 2010 Best Advertisement Award to London-based filmmaker John Nolan (Harry Potter, Dr. Who)—for an ad that isn’t even real. It’s a plug for the...
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Driving Brand Interaction with QR Codes
As seen in magazines, restaurant menus, television commercials and sidewalk signs, these 2D “Quick Response” bar codes have quickly gained popularity. With a click of your mobile camera, the QR code...
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Digital Trends: Opportunity for Mobile Advertising
The Wild West of online advertising is about to enter its golden age, thanks to the continued explosion of mobile marketing and e-commerce, according to predictions by Mary Meeker, Morgan Stanley...
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Interactive Marketing: Extreme Couponing & Digital Clippings
When was the last time you bought something you didn’t need….just because you had a coupon for it? Did you clip that coupon out of the newspaper, print it off your computer or just redeem it online?...
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The New Digital Wallet: Mobile Phones as E-Commerce Solutions
Mobile e-commerce will soon be more integrated into our everyday lives. The development of a new technology called Near Field Communications (NFC) could revolutionize mobile purchasing. The NFC chips,...
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A Pocket-Sized Jeeves: Mobile Apps for the On-the-Go User
As an agency specializing in digital, interactive designs, we are constantly rethinking how design and functionality fit together for a great user experience. Add in the extra layer of modifying the...
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The Longevity Question: Ensuring Mobile App Use after Download
Mobile apps have surpassed the desktop web and it won’t be long before access to the Internet itself will be dominated by the mobile market. According to research firm IDC, Apps will surpass the...
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Online Radio: A New Space for Targeted Internet Marketing
Companies spend hundreds of thousands of dollars on commercials for broadcast radio annually. However, while broadcast will likely be around for a while to come, it’s being increasingly crowded by...
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Foursquare for Business: Part 1
It’s the never-ending competition to be the top dog. Companies are constantly on the go to create the newest, freshest and most innovative marketing tactics all to get in front of their prospective...
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